Podcasts

Tactics, stories, and lessons from brands building with creators.

EP 3 • Jun 16, 2026

The NEW definition of virality

The idea of virality is not limited to one million-view-video. In this episode of The Viral Playbook, Nic and Diego reveal a second, repeatable way to go viral: through millions of cumulative views across thousands of posts.

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EP 2 • Jun 11, 2026

Build a content flywheel

Fresh off an invite to speak at MAU Vegas, we break down Distributed Viral Marketing: how brands scale UGC with thousands of creators, the viral iteration loop, the Holy Trinity of virality (relatability, need, novelty).

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EP 1 • May 29, 2026

How we added $500k+ to the Mando movie box office

Last weekend, we spent $24,500 to add an estimated half a million dollars to the box office gross of Star Wars: The Mandalorian and Grogu.

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EP 0 • May 14, 2026

How Noise Solved The Virality Formula

Our CPO Nic Weber interviews with Superwall, an app monetization provider, to discuss the new theory of virality

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